With the clock running, "live betting strategy" comes down to timing. Live betting means placing a bet after the game has started, while the result is still open. In play betting and in game betting are other names for the same thing. What does it change? The odds move with every goal, point or turn of play, the markets open and close within seconds, and the bettor reacts to what is happening instead of guessing beforehand.
Live betting against pre match betting is a choice between two kinds of information. A pre match price is set with days of data and plenty of time to compare. A live price reacts to what the bettor can see, but it moves fast, and anyone watching a stream sees the action a few seconds after the book does. That gap is why a live betting delay exists: an accepted bet waits a few seconds before it is confirmed.
Live betting markets range from the next goal or the next point to the final result, corners, cards and totals that update as the game runs. In play betting began to spread once online books could take bets at speed and data feeds could report each action within a second. Today live betting on sports covers most major events, often with dozens of markets each, though smaller events may carry only the result and a total. The choice is wide, and the time to think is short.
Is live betting profitable? For most people, no more than any other betting, and often less. The wider margin, the speed and the pull of the moment all work against the bettor. Why live betting is bad for many players comes down to impulse: a lost bet invites another at once. Live betting tips on sports forums rarely mention it. A live betting strategy worth the name is mostly restraint, fixed stakes and a plan set before kickoff.
A data feed and a pricing model update the odds after every action, so each goal, point or turn of play produces a new price.
A stream reaches the viewer a few seconds after the book's data feed reports the action, so the price has often moved already.
After a goal, penalty or break of serve, the market freezes briefly and reopens at new prices; bets sent during the pause are refused.
By keeping a record of every live bet and its result, which shows the real effect of the wider margin over time.
Usually yes. Live markets tend to carry a wider margin than the line set before kickoff, on top of prices that swing hard.